Growing up in a rural environment near Munich, being outside was the main activity of his childhood. Lars loves and lives biking. From being a mountain bike purist, he has expanded his two-wheeled spectrum over the years and discovered gravel biking and bikepacking for himself. His other sporting passion, tennis, also takes place outdoors, but not in the mountains. However, the competitive times are long gone.

Lars brings 1.5 decades of PR experience in the sports sector to Outkomm. After previous agency appointments, the political scientist went freelance in 2015 and continued to work in the bike/outdoor sector before switching back to agency work in 2022.